Ask HN: How do I promote my awesome new programming language

I don't think any amount of promotion is going to do your language any good unless it's ready for use when people see your promotion. And then, if it's ready for use and has a nice place in the market then I doubt you'll need much more promotion than what I've listed above and some success stories to show it works.

Are you really saying that you want to take your language and market it to the top? That's just not going to happen unless your Microsoft, Apple, etc. Unfortunately, you likely don't control enough of a necessary piece of the infrastructure to force people into your language.

Go down the TIOBE list and answer for yourself when each language was first developed, when it was production ready, when it caught on, and how much and what type of marketing was needed to put it in the top 50? I think you'll find promotion of the language itself was not very important to its success, but being ready for real use at the right time was.

(Is your language ready for production use?)

Are you seeking to make a spectacular launch to build a startup around this language (support, consulting, etc) ?

Otherwise, just push your code to github, blog about it (or use the repo wiki), and treat nice to people willing to use it, or work with you to improve it. If it´s about money, you should make an strategy first, right. Else you can just "go" with it, no fears.

http://oz.stern.nyu.edu/io/network.html

http://sidestepandtwist.com/

and don't forget Google is your best friend...