When I try to exercise that, I use to think in products, solutions, companies and items, that look apealing to me, and then I focus a litle bit in compare it with alternatives.

If you're planning a launch, then you need a plan.

Not only about getting a viral effect, but about making it work (the support, the visits, the downloads, the media coverage, namings, dns, communication tools, numbers, taxes, etc).

Many language specialists, use to write comparisons of their language or toolchain, and other languages. I personally don´t like it, but, you could make an A/B testing, anonymizing your future product, and see reactions. Of things valuable, like the implementation.

Write something detailed, anonimize names, create a pristine account on some discussion forums and see what happens without take too much risks.