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Used to feel that as long as you build a useful product the rest of it will figure itself out. That being said I feel like I'm just now realizing that idea is bullshit.
From my personal experience, SEO is only worth doing when you have validated your idea and want to generate constant traffic to your website. From what I understand it requires some time for any SEO effort to generate results, hence only being worth doing when your idea is validated.
What do you think? Am I missing something? Do you have a different view on it?