paulmckeever

There are some great opinions out there about what to focus on, but not a lot of hard data.

I'm working on a survey to gather some real-world metrics on how Saas businesses are using product demos. Are they still relevant in an era of product-led growth?

Before I finalise the survey, I wanted to make sure that the data I'm gathering will be helpful.

So what are your biggest challenges around product demos? What would you most want to learn from a piece of research like this?