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we want the community that forms around a piece of content to be able to advertise to itself instead of third-parties pushing irrelevant content at the community. to this end, we built a widget that allows people to share content with communities that consume the same content as they do. its like reddit in a little box thats embeddable, so anywhere on the internet. and different than a comment box because people share links which are filtered through user-generated-content mechanisms. our system is at once open, auction-based, and lets merit speak.
one of the simplest use cases is to have your blog readers submit related articles and media on each post using our widget.
we would love to hear your feedback on our direction. if what were doing resonates with you, we would love to work with you and your community.
hybrid of digg and adwords.
if you have something to share, you can see the analytics for each piece of content and the spot it occupies. based on that data you can choose to place your content anywhere on the site - bidding against others.
once submitted, the community votes on the content's quality.
in theory, the system can be applied to any entity with traffic (hn, digg, facebook, ny times, google).