the sites that drive lots of traffic do so in opaque ways. as a result, people try to manipulate them (e.g. google, digg).
this is a completely transparent solution, in theory at least. let me know if this makes sense - no doubt an ongoing process of perfecting the pitch.
sorry guys, i'm completely lost as to what you are trying to accomplish. hopefully it is just a messaging adjustment for you and you're off to the races.
congrats on the launch though.