harrylove

For example, one of mine is, the commercial makes me cringe—either it’s woefully out of touch or low quality or I know it’s bullshit. This is a red flag to me because some companies totally understand who they are, who their customers are, and the impact of great messaging. Because content is design. And caring about design is one of the things I look for. That’s a personal preference.

I’m interested in learning what other evidence people see in the wild that makes them pause and why. Maybe it’s quantitative, maybe it’s a gut feeling. What is it?

Serious question. I’ve been reading a lot on how software developers can adopt more efficient methods and architectures in order to reduce energy usage: e.g. “green software engineering” etc. All other things being equal, a workload that uses less energy to perform the same job is a good thing. But companies don’t pass those savings to the environment. They reinvest into more projects, eventually consuming more resources.

Do economic concepts like Jevons Paradox and induced demand cover these efficient software scenarios as well, and does that mean that improved efficiency will make the situation worse in the long run? I really want the answer to be “no”. I’m not trying to debunk anything, just making sure there’s an answer for this I can share with others, especially my customers.