- it has no annoying fans, it is completely silent
- a high res display with no PWM flickering and reasonable response times, no burn-in issues, enough brightness for outdoor use
- best-in-class hardware, very very efficient, amazing single thread performance, good multi thread, very good GPU
- no Microsoft Windows annoyances, ads, bloatware, broken stuff all the time
- much better real world performance on battery than x64 processors (!). you can get reasonable perf by setting Intel/AMD CPUs to high perf, but then goodbye battery life and get ready for very loud fans. this is simply a point not emphasized enough, the real world battery perf of Intel/AMD laptops is very sluggish on default power modes and despite that, they consume more battery than the M5
- amazing battery life
- good workmanship, no creaking, good hardware overall (mics, webcam, keyboard, touchpad!)
- very good speakers
It will be worse at almost everything, except running my preferred OS (Linux). Being able to upgrade/repair RAM, storage and battery at home is quite a perk too.
My linux laptop (32GB ram / beefy gpu) barely withstand 40 min on battery, but can handle very daunting tasks, and obviously gaming.
These are 2 different use cases, but right now, for the ultra portable laptop, Air is the king, until x64 brings back the efficiency per watt. Even qcom can't compete. That being said, I am a big fan of the apple hardware and not the apple software, so whenever Asahi linux is ready enough (with good battery life), I am definitely jumping ship.
Most upcoming laptops now have soldered RAM and soldered wifi becomes common too.
(Don't tell my Linux isn't buggy. I use it, but I regularly run into nonsense like this: https://bugs.kde.org/show_bug.cgi?id=512297 that doesn't happen on Windows or Mac. I still haven't figured out why VSCode freezes for half a second every few minutes on Linux.)
Amen to that, my keyboard on my m1 air recently failed. I was horrified to find out it is literally riveted to the frame. I got this close to buying a new one. Something annoyed me about this perfectly good laptop being rendered compltely useless and I ended up buying a replacement keyboard, ripping out the old one and shimming this one with paper. Its not perfect but here I am typing from it.
But you are 100% right, there is just nothing better on the market. The gap is so big.
It’s still remarkable to me that it’s even possible to do it at all. The amount of tech and miniaturization crammed into that thing — it would be easier for them to rivet, weld, and glue every part, and cheaper. And if the build quality weren’t so high to begin with, it wouldn’t have withstood the repair at all.
A good friend has a Framework, and it’s cool as hell, but incredibly primitive compared with your M1.
Plus you get x86_64 and vendor support for Linux.
X13 is probably the best equivalent in Lenovo's line.
… if it’s not the power layer, it’s the network, video, Bluetooth that won’t power up anymore after a nap
I think the X1 Carbon line is the best direct competitor.
All of the above is true but this, actually, is not entirely: they use a lot of DSP. If you try the same speakers with regular Fedora Asahi with no DSP profile (i.e. vanilla sound), they're very mediocre and do not handle bass well. So, like with many aspects of Apple hardware, this is an example of their software/firmware complimenting the hardware.
I have occasionally used MacBooks and the trackpad is the same as windows laptops. Or rather it becomes as good when I enable tap to click
- no Linux support
Otherwise I agree, it is a wonderful machine. I'd replace my crappy thinkpad if I could.
My 2014 Air is still going strong for light web browsing and terminal use.
This gets mentioned a lot, but I do quite a bit of dev work on my M4 MBA and have never even felt it get warm. Sustained heavy loads are extremely rare with how quick this thing is.
linux does not apply here. General consumer doesn’t even know what linux is.
Sure, there's no single device that has Apple's blend of attributes, but who need that in this age of VMs and broadband Internet? My 32-core HEDT workstation outperforms anything Apple branded. I have a Chromebook when I need to be unplugged (<10% or the time)
I’m really happy with bringing my local workstation with me to a cafe, a coworking space, or on a trip. I love conveniently having one device for nearly everything, from AI fine-tuning to general development to gaming. And I love having a 12-hour battery life under normal use and USB-C charging. The screen is beautiful and great for watching movies on, too.
If you want one computing device, in total, a MacBook is a great choice. It’s overkill in most areas for most people, but it’s not deficient for anyone, and that matters a lot.
Your high end hardware is not their target market / competition until you get into very purposeful tasks.
The market segment that exists for Macbook Pro is one where competitors battery life sucks, windows isnt the preferred OS, and high performance on a portable device on battery is beneficial. Its one where they have acceptable performance vs a dedicated desktop but remain portable and a good expected lifespan, as a portable.
The last company that was willing to give me a non-laptop desktop... I left in 2005. (with one exception where I simply did not ask)
Not even if "1k EUR desktop + 200 EUR netbook" would have cost less than a beefy laptop.
No, I don't know why.
I do dishes with an MBP next to the sink. I wouldn't put it under the faucet, but it's ~fine so far.
I remember the old keyboard because I got so sick of it I snapped the laptop in half in a rare fit of disgust (I was under a lot of stress at the time).
Overall, Apple blew it out of the park, and I happily forgive the earlier problems. Now I hope that Tahoe is just some kind of planned demolition phase before they introduce a totally new unsurpassable stable OS.
"MacBook Air with M5 now comes standard with 512GB of storage — double that of the previous generation — and can be configured up to 4TB for the first time"
for me sounds terrible in a very bad sense for a computer around $1k, so I would have never bought something like this even many years ago.
To be fair, due to the huge increase in the price of SSDs and DRAM, a 512 GB SSD @ $1100 no longer sounds so bad as one year ago, but it is still bad.
For instance, the inability to write to NTFS filesystems without addons is annoying.
But I believe that for most users, the default MacOS experience is now much better than what Windows is with default settings.
Ads and nags in the Windows World are drawn using the same HTML-based technology that has replaced Windows native apps since Windows 8, the ads and nags in MacOS are the 2025 anti-antialiased retreads of the 1999 MacOS X imitations of the modal dialogs from 1984 MacOS classic. It’s sad. When I set up a new Mac for my wife she was furious at how ad infested it was, especially to browse the web with Safari and if you want to add an ad blocked you need an Apple Account which is something she’s done without using macs for 20+ years.
And I do work as a software developer, so anyone doing lighter usage not in this camp will feel the same.
M5 Air should be pretty much the same.
It seems the M5 air still has non non-reflective screen option, which is very unfortunate.
There are reasons the MacBook pro exists. The air is a nice machine but there are definitely trade-off.
Recent Pros have miniLED with high freq PWM.
MacOS absolutely has annoyances, ads, and broken stuff all the time.
When macOS shows an ad, it is sometimes harder to get rid of or disable than the ads built into Windows. For example, the ads to upgrade iCloud to a paid account.
I regularly run into bugs in macOS, both visual/cosmetic and functional, some of which have existed for multiple major versions with no fix.
If money is no object to you, you can pay a >$1k premium for a 13" 60hz display if you care about fan noise under load or battery life. I personally don't mind either of those things, and will gladly enjoy my laptop with vastly superior specs in all other regards for half the price.
Windows has its problems, but they are fixable. You can hack and modify Windows all you want to get rid of the BS. I'll take that over an OS that believes the manufacturer owns the machine rather than the user, any day.
I beg to differ ;)
It's not that the M1 with 8/256GB was slow at all, but even browsing the web gets into 12GB of usage and exhausting the 256GB is fairly easy if you backup your 256GB phone, try to edit a few videos, download enough Gradle/Go/Cargo/Node packages, or install enough 20GB office apps.
Any apple silicon with 16GB / 512GB of stage (even the M1 series) should have a much longer useful life and avoid disk/storage aging as rapidly from the constant swapping.
I know how we got to these large numbers. Shit, I helped build the road. It still blows my brains out.
But these devices are meant for home users.
Not a tremendous amount of home users having huge gradle/go/cargo/node packages in my experience.
The backup problem is real, I'm surprised Apple doesn't come out with a new time capsule (edit: for phones/tablets)- but I guess they want that sweet iCloud services dollar.
Today, the MBP is just way too powerful for anything other than specific use cases that need it.
I can think of things like 4K video editing or 3D rendering but as a software engineer is there anything we really need to spend the extra money on an MBP for?
I'm currently on a M1 Max but am seriously considering switching to an MBA in the next year or two.
Setting aside on-device LLMs, one needs RAM and disk space just for the multiple isolated Claude Cowork etc. VMs that will increasingly become part of people's everyday lives.
And when it's easier than ever to create an Electron app, everything's going to have an Electron app, with all the RAM/disk overhead that entails. And of course, nobody's asking their agents "optimize the resource usage of the app I made last week" - they're moving on to the next feature or project.
I suppose the demoscene will always be there, for those of us who increasingly need a refuge from ram-flation.
To me it's mostly about learning to mange RAM and storage space on your machine. A lot of stuff does not need to be hoarded on the machine. Move infrequently accessed data to an external drive. Be ruthless about purging stuff you no longer really need. Refuse to run apps that consume tens of GBs of RAM on a whim (looking at you Firefox, I've been impressed with how efficient and stable the Helium browser has been for me). If you are a developer, engineer for efficient use of RAM and storage.
Like I said, 16gb RAM and 512GB storage minimum is nice, but if the fundamental issues that contribute to massive and wasteful use of resources on our machines are not addressed, nothing will be enough.
I don't know but macOS is making it ever more difficult to manage storage, with lots of random things under "macOS" pushing ~40GB or "System Data" that gets a crapload of unrelated things like podcast [1] downloads, with no easy way to purge.
[1] I spent too much time hunting down ~250GB of missing disk space, and it turns out it was the Podcasts app's cache, while the app itself reported no downloads. I fully expected this to be managed automatically, but was getting out of disk space warnings. It's a mess.
If browsing the web takes 12GB of RAM, at what point do we stop chasing after more RAM and instead start demanding better performance and resource usage out of the web?
You're right, learning to manage storage space is important, but you need to have some storage space to manage first. 256GB is the bottom of the barrel.
16GB of RAM (currently) works for 90% of professions daily needs.
I've no idea what the storage is on either of them, I've never looked. The days of needing storage are behind me, personally
But ...
The 13 inch version is heavier than a ThinkPad X1 Carbon. Which has a 14 inch screen and can run Linux.
I don't like Apple as a company and I don't particularly like MacOS, but no one except Apple makes a laptop worth a damn.
The Apple ARM processors are still in a league of their own but personally I'm not willing to give up my OS freedom of choice for that advantage.
Also if you'd just spent that extra 120 bucks for the 3 year onsite warranty, you'd have a lenovo technician replacing your motherboard at a location of your choice the next working day.
That's pure nonsense. I'm a fan of the Asus ExpertBooks myself which seem to be largely ignored in these discussions. They weigh about 2 pounds, 15mm thick, they don't overheat, about 15 hours of battery, and pretty damn durable.
Also its made out of metal.
> in literally every benchmark you can come up
Nope, Panther Lake will win most gaming benchmarks. The M5 will win most others but not by "running laps around" levels.
That benchmark is really important to me due to RSI. Track points save me a buttload of hand pain.
The last time I was excited about the performance of local computers was in the 90s I think.
Modern laptops are so insanely fast. Not sure if they are 2x, 10x or 100x faster than I need them to be. But I never hear fans. I never have to wait for the machine these days.
When I used to be assigned a plastic Dell work laptop, I dropped one onto the carpeted floor of my office because I thought it was going into my padded sleeve of backpack and that cracked the case, and broke the screen. I've accidentally yoinked my MBA (last intel one they made) off my desk, and while it dented the body of it, nothing broke. That is now my drum computer, and it gets regularly pelted with drumsticks when my grip tires.
13.6 inch 2560x1664 screen, 1.23kg (13" Mac)
14.0 inch 1920x1200 screen, 0.98kg (14" Thinkpad)
And costs ~800 more for 16Gb/512 with a slower CPU and worse battery life.
As someone who spends his life on the road with a laptop, I strongly feel that anything that works for you under 3lbs is the sweet spot. The difference between 2.2 and 2.7lbs is miniscule in the grand scheme of my backpack.
Regarding lightweight laptops, the Fujitsu FMV Note U series (14-inch) weighs only 634g-917g with Arrow Lake 255H and a replaceable battery.
For people saying this machine is so much faster, I don't care. My situation isn't the norm, but we're on HN. I have a powerful desktop that's my main compute machine and my laptop is a terminal. I need a web browser, whatever corporate shovelware I need, and a ssh connection (and tailscale). If I wanted to do real work locally I wouldn't be getting an Air.
While realizing I'm not the typical user, it's not like the typical Air user needs much compute anyways. The general public just uses web browsers.
Though one thing I'd love is if they could add just a little distance between the keyboard and screen so my screen doesn't get so dirty constantly... doesn't anyone use lotion at Apple?
I tried a ThinkPad X1 Carbon as well, it felt like a toy.
I imagine there are still some rough edges (and it seems like distro choices are probably a bit lacking at the moment if you prefer something outside of a few specific mainstream options) but given how niche ARM support was before the first M1 machines, the progress that's happened so far is honestly pretty astounding. Given that the iterations from M[n] to M[n + 1] seem less large than the initial leap from Intel to M1, it doesn't seem that crazy to imagine they'll end up closing the gap even further to the point where you could probably assume a similar level of hardware support from Asahi for a year-old Macbook as you would for a year-old non-Apple laptop.
As for Apple "supporting" Linux, my perception is that if they wanted to make it harder than it was for the people working on Asahi to even get this far, they almost certainly could have. It seems like they're probably doing the same thing that most laptop vendors do, which is not explicitly support it but also not go out of their way to block it either. For a company with the reputation and history Apple has, I think that's a pretty huge win for the community, and even as someone who overall has a somewhat negative inclination to purchase from them, I have to admit that they seem way less hostile to Linux on their ARM machines than I would have predicted.
https://media.ccc.de/v/39c3-asahi-linux-porting-linux-to-app...
The jist is that Apple don't want to prevent you from running your own bootable code on a Mac (which isn't true for iPhone and iPad, sadly), as long as you don't compromise the security of Apple's bootloader, code, etc.
This year is a lot more competitive than any of the past ~4 years for premium laptops.
The asus expertbook ultra even has a much better screen, a much better keyboard, and a very similar haptic trackpad. Weighs less than a 13 inch macbook air too. There's cheaper options too that are close to as good (minus the screen).
PTL’s highest SKU is comparable to the base M5 for only multicore perf at double the power use in every benchmark I’ve seen. It lags significantly behind in single core.
But I’d love to see a benchmark showing otherwise.
Just the latest I’ve seen https://youtu.be/7OxE7FwJPJM?si=b5T0PbmhUD1TXhX4
But I can find none that have PTL actually anywhere near M5 without strapping a much larger battery to the device
I was about to write a post mourning how much I wish Panther Lake really could compete, but lacked the memory bandwidth to offer a real challenge. But supposedly it can go up to 9600MT/s which would bring Panther Lake to ~150GB/s.
I am curious what the NPU on M5 has. The 50 TOp/s on Panther Lake is... fine. Apple is really seeing huge success with MLX, with an adoptable software stack that the PC world is super struggling to deliver.
I was on an M2 Macbook Pro with Asahi and it was great. It's really hard to fault Apple's hardware for most use cases.
I'm currently on a Strix Halo laptop (HP Zbook), which is about as expensive, and the hardware is great, but power efficiency and build quality lag leagues behind by Apple. A 4000 euro laptop still feels like a cheap toy.
Currently in a brief macos phase before I can be issued my Linux laptop at work. It's so clunky. A major annoyance for me right now is the lack of MST multi-screen over USB which means my nice daisy-chained home setup is fine on my near-decade-old Dell but doesn't work at all on the fancy Macbook. They have the hardware to support it, they just don't.
Generally the hardware with Apple is amazing but I'll take the hit on that and things like battery life just to get an OS that feels like it's on my side.
I'd maybe consider Asahi for home use but I'd be wary of it for work. Perhaps in a few years.
The only time Apple supported first class Linux on their consumer hardware was with MkLinux, and that was when everything was going down in flames and they needed to survive somehow.
https://developer.apple.com/documentation/virtualization/run...
Buy the mac, try Linux in an hour, take it back if you don't like it.
The MBA is an amazing value, and appears to have only gotten slightly cheaper.
This is a solid product, that continually receives incremental improvements and delivered at a lower price point (when spec'd out).
PS. The biggest speedup I got this past year (10x) was switching to native TypeScript (tsgo) and native linting (biome or oxlint).
Worth pointing out that the same thing is true for a $350 windows box. The news here isn't "The M5 Air is a disappointment", it's "Laptops are commoditized and boring".
>other than wanton damage
Some fairly clever students read their warranties closely and figured out how to get annual upgrades without violating warranty exclusion clauses. Very clever. Very annoying.
Looks to me like the base model went up by $100, no?
The whining is just whining. It's a fine laptop, but it's not significantly improved from the one they shipped a year ago. Add to that the fact that laptops as a whole are well on the way down their commoditization slope and the general HN desire to cheer about Great New Apple Devices, this is for sure a backwards step.
I seriously never had issues with my m1 in my workloads. Dev stuff, docker, etc. editing 30min 4k GoPro videos. I probably would these days with rust dev stacked in there but yeah. Can’t agree more, they’re an amazing value.
When the M1 came out it was quite frankly unbelievable. And, even after all these years, I still don't see who would beat it across those dimensions.
Which negative tone? 90% the mainline comments I see are positive.
Anyhow, because the differences between my M3 and the new M5 are just the CPU/GPU and I am not actually hurt much by the current CPU speed, I won't be upgrading.
Not really using it for anything demanding, mostly just listing to podcasts at night (the speakers are wonderful). Battery life is incredible. Screen mostly stays off, but is very clear — I can see the brightness being an issue if used outdoors/windowsun.
I just looked up my M1 receipt: in 2020 I bought a Macbook Air M1 with 16G memory and 512G SSD for 1399,- inc tax.
I did not expect the price for a base machine to go down in 2026.
The M5 equivalent is now $1300. 1TB requires the CPU upgrade.
I’ll probably buy this, unless the cheap one they release tomorrow is better. A current MacBook is something like 30x more powerful than my ancient one. It’s going to be insane.
Macbook Neo, probably coming with the iPhone A-series chips https://www.macrumors.com/2026/03/03/apple-accidentally-leak...
The language towards the end of the press release implies to me that they're targeting last-gen Intel MacBook Air users thinking about upgrades more than anyone with an M2/3/4 MacBook.
If one wants to serve large-ish LLMs locally, an M3 Mac Studio w/ 512 GB/RAM is still a super compelling option, and I was hoping that the M5's would bump us up to 1TB of unified memory.
Don't get me wrong -- seeing them use LMStudio as the benchmark for measuring local LLM inference is super awesome for the local / open-source LLM community, but seeing this have the same 128GB cap as the M4 is... disappointing?
M3 Studio is still the best option if one wants 512GB.
It is disappointing they didn't up it to at least 256GB on the laptops, but we'll have to wait for the next iteration of the studio to see if they'll give us 1TB unified memory.
My worst purchase thus far.
I expect this MacBook Pro (2024) to last a decade and inflation to eat away at value of cost/benefit of future purchases so I got the best one I could possibly afford. Meaning whatever entry level Apple laptop is available in 2034 will be only a small multiple faster than than my top of line 2024 one. I could be wrong as well but that's the dice roll.
Indeed, why did you? Didn't you read product specs for a device that costs nearly 2-and-a-half grand?
When my 1TB had about 400GB on it, the extra space "was worthless" - but now it's useful (though I have my suspicions that most of the extra space is being taken up by cloud caches).
I mean its still a decent machine, but man, I can get an M5 now for just over half the price...
(oh dang that was like nearly 5 years ago now)
Everyone carries their phone. Power users (i.e. nomads who need connectivity in many different places) have lots of unlimited data plans available that are modestly priced (I've travelled asia the last few months and used e-sims for like $10 a month in each country). And that's a niche group, but even they have their phone as a hotspot. Downside is that it burns battery, but if you're sitting somewhere for any length of time that battery would matter, just plugging-in basically resolves that.
The vast majority of us are either at home, work, friends/family or a rotating set of a few local cafe's, all of which are in our wifi auto-connect list, and have their phone hotspot for the rare occasion there is no wifi.
Then for the powerusers you could just buy a mobile hotspot device as well, basically what your phone does but it's just connectivity + battery.
It's not as cheap a part as you'd think, estimates range between $100 and $300 extra per laptop, even though it seems like a niche thing for which alternatives at lower/similar price points (phone/dedicated device) already exist. So I'm not sure we're going to see it anytime soon. Maybe with Apple making its own modems now it'll happen in a few years. Previously it'd just make for a more expensive device for something few users need (and shipping cheap devices to everyone is a priority with their service business of $100b in 2025, more than Tesla with a market cap of 1 trillion)
I would love it though if they did, but it would probably require a data-only esim.
Mobile hotspot is clunky and unreliable still. I don't see that changing in the next 5-10 years.
I make it clear it's not about specs, it's not about UI, its about the fact that apple makes the world actively worse so they can sell you a better alternative.
You cant have iMessage anywhere else because they don't want you to, you are locked into apple stores because they refuse competition, you cant repair your own device because they get that money back in repair fees.
Its not about the operating system or the specs, I feel investing in Linux is the best way to create a more sustainable future for me and the ones I love and changing that take will require systemic changes, not these spec bumps and UI overhauls people fixate on.
However there is no comparable laptop hardware in the non-Apple world. Even if I wanted to pay double, there is no usable fanless high-quality quick laptop. Very sadly. The Air is just too good for the money and the competition too bloody incompetent and bad.
I don't follow this one. You can buy Apple hardware from other retailers. You can download software, out of the box, from places other than the Mac App Store.
I like the UI. What do you think they making worse?
- pro motion (120hz screen).
- better display brightness which is important when there is a bright sun outside.
- 1 more USB-C port and HDMI port (no dongle hell).
- 20% more battery life.
- This is more personal, but 13" is too small and 15" is too big, so 14" MBP worked best for me (~25 HFOV with a stand + KBM).
It's hard to justify saving 400 bucks given the gap between the models, but the decision is closer since the air has 16GB memory by default since M4 AFAIK.
Taking into account Tesla chips deliver way more intelligence on smaller hardware maybe we will get there, a glm5 model running locally at 100 tokens/sec would be really dope!
Remember how cool MagSafe was? Tripping over a cable no longer meant smashing your laptop. In the late 2000s, this was amazing. Then they made the laptops thinner so we got MagSafe 2. Annoying if you had chargers but whatever. And then... gone.
Macbook Air? The 2008 version I don't count. It's a weird and bad product. But the 2010/2011 products were rock solid and nobody could compete with Apple's value proposition for the hardware. Nobody. And they continued to be amazing but suffered from a screen that didn't get an upgrade from 2011 (IIRC). Where was the retina display? It was such an obvious upgrade.
But then Apple killed it for the 12" Macbook, which was a horrible product. Too many compromises. A single port. Ugh. That was Johnny Ive's baby.
Oh and let's not forget the whole butterly keyboard debacle, all for an estimated 0.5mm decrease in thickness. It failed because it got dust in it. It was expensive to replace. It was just a terrible design decision.
Oh and the Touch Bar? Please.
It was clear that Apple just wanted to increase the ASP of hheir laptops. So getting a good laptop for $1000 was no longer on the cards. Instead we were forced into the 13" Macbook Pro at the better part of $2000.
And here we are in 2026. MagSafe is back (has been for a few years obviously). The butterfly keyboard got ditched (again, some years ago). And they of course killed in the 12" Macbook and brought back to Macbook Air (again, some years ago).
But my point is that in many ways the 2026 Macbook air looks a lot like the 2010-2015 Macbook Air. Updated specs of course but it sits in that same segment of being "good enough" for most people and being excellent value.
One simply cannot overstate the importance of being able to walk into an Apple Store and just buying one. For me, this alone kills buying almost anything else. Even getting a charger for non-Apple laptops could be nontrivial. It's less of an issue now with USB-C charging but a lot of higher end Windows laptops can't draw enough power so still have their own chargers.
I like 16GB/512GB as the new baseline. Given what AI has done to RAM and SSD pricing, a slight price bump to $1099 seems perfectly acceptable to me.
The difference is in the number of GPU cores. One chip has an 8-core GPU, while the other has a 10-core GPU.
As a developer, I don't need pro, it is more expensive, heavier, bulkier, hotter.
Time flies...
I mean I get it - it's slightly annoying to need an extra 18" of charging cable length but at the end of the day tradeoffs for a smaller, cheaper, lighter machine have to exist.
1) The price for a 14" model with the most powerful Max processor with 128GB of RAM ($5099 with all else left at the default settings) doesn't seem to have jumped hugely considering what's being going on with RAM prices in the world.
2) Interesting/disappointing that they aren't offering a model with even more RAM, further jumping on the local inference train.
We can have nice things but nobody is going to hurt themselves to give out things that are the very best possible, theres probably a lesson in this
[0] https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-...
[1] https://www.apple.com/newsroom/2026/03/apple-introduces-macb...
Hardware is completely boring now. That also applies to Phones
I did get tricked into putting Tahoe (or whatever the iOS version is called) on my iPhone 12 Pro though, and my phone is now sluggish and sad, so I am going to have to upgrade it, which I'm carrying quite a lot of resentment about. Hoping I can hold off until the fold phone.
next year we get the M6 Titanium and then the M7e
Though a bit disappointing that it came with a $100 (almost 10%, above inflation) price bump. There's not much point to a spec bump when it's paired with a price bump, and faster specs for more money is usually an option. This negative price-sensitivity is particularly important for a model (Air) that caters to casual users, who typically aren't at all begging for spec bumps, and certainly not willing to pay much extra for them.
Yes the new cheap macbook will fill the gap below it, but the new MBA's don't seem like great value play. I recently bought a new old M2 model for roughly a 40% discount for my girlfriend and the value is insane. Same ports, screen, battery life, same formfactor/weight/keyboard, same software, storage, memory. Only it doesn't have the latest fast M5 chip, but for almost all Air users I think that's not a necessity. Certainly my gf wouldn't experience a difference in the next 6-8 years of use I think she'll reasonably get out of this thing.
Which is a fantastic position to be in, Apple creates so much value here that older models are amazing and affordable. But new models just don't seem very interesting to buy.
Kinda is, kinda isn't.
(I'm still surprised Apple isn't bumping their prices more due to RAM pricing, but maybe they're absorbing a little bit of their margins to potentially increase market share.)