zuckerei

Being a complete product nerd, I tend to spend 90% of my time on improving my product (a website).

Therefore I love the idea of "Build it and they will come". Which works for me to some extend (I am ramen profitable).

But often I also hear the opposite. In a recent Mixergy interview, Gabriel Weinberg suggests investing 50% of your time into marketing. And in his book "Traction", Peter Thiel is quoted with the statement, that more startups fail because lack of distribution then because lack of product.

What do you guys think? How much marketing is enough?

I know, half the year is over already. But there was no "tools of the trade" thread yet. In the past I enjoyed those and I think it's also interesting in a historical context to have them once a year.

So I rolled up my sleeves and made an account to start one :)

What are the tools that you use nowadays?