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Ask HN: Build it and they will come or 50% marketing?
Being a complete product nerd, I tend to spend 90% of my time on improving my product (a website).
Therefore I love the idea of "Build it and they will come". Which works for me to some extend (I am ramen profitable).
But often I also hear the opposite. In a recent Mixergy interview, Gabriel Weinberg suggests investing 50% of your time into marketing. And in his book "Traction", Peter Thiel is quoted with the statement, that more startups fail because lack of distribution then because lack of product.
What do you guys think? How much marketing is enough?