xavk

I read a wise comment on here not too long ago that when media is free, it's your attention being monetised, and so the content is geared more towards your attention than valuable information.

With that in mind, what are the best paid sources of content you use on a regular basis?

We're in the early stages of experimenting with performance marketing (PPC on Google, Facebook, Instagram etc.) and have been running a few small experiments.

Given we now have baseline figures for what ballpark CTR, CPC and CAC figures could be, we're now trying to figure out what the most effective levers are which we could use to optimise.

If anyone has any thoughts or go-to resources, I'd love to read them!