wayoverthecloud

While I do have the support of advisor, and in general know the bigger research direction, coming up with a relevant doable+innovative research problem is still somewhat upon me and hard. I wanted to read on other researchers' perspective on how they do it, what works and what doesn't. Thanks!

Find customers before building is a popular tactic in B2B SaaS where you conduct user interviews before even building the MVP. I think that works well because business people are used to getting cold calls/meetings. But what about B2C ideas? How do you conduct interviews? Are non-business people used to getting sales call? Or is there a better way for a software that costs say $30/yr?

I am thinking of a product many businesses would find it useful but my only concern is that the product revolves around sensitive documents(like lawyer's documents but can be extended to other industries too). The product is already built by many companies but I have found a unique angle that I think would benefit my users. I am not a team and I don't know how to handle laws of sensitive documents as a business entity(and those documents might live on AWS S3/similar services).