waterlooalex

To those that work for a US company (but live elsewhere), how do you get paid, and do you manage to avoid horrible fees?

I'd love to hear your success (or lack thereof) with retargeting.

Have you concluded that it delivers a positive ROI, eg are you sure those people weren't going to buy anyways?

My experience so far has been that it does drive sales, but that: 1. The number of clicks back to my site seems to be tiny and doesn't affect my bottom line much at all 2. Its hard to know for sure that I can attribute increase sales to retargeting (vs other campaigns)

I've talked to a few businesses (mostly Saas) who run AdWords campaigns that don't "work". The campaigns drive some traffic, but they're not seeing a good positive ROI.

Have you made Adwords work for you? Can it be made to work for smaller businesses?