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[ my public key: https://keybase.io/vukk; my proof: https://keybase.io/vukk/sigs/Hefppq4lafGNeN8nBy9HjU5VG0V7MjAM_Uk8aOA6w4Y ]
Play.com is a major online retailer in Europe. Hopefully it is only emails, but be sure to keep an eye on your credit card bills if you have used Play.com :)
I can confirm this myself, and here are some threads to follow:
http://forums.moneysavingexpert.com/showthread.php?s=b7d8a85718e5b61b56c770329305c035&p=42142988
http://www.gsn.com/forums/showthread.php?t=891
http://twitter.com/search?q=play.com%20spam