We started by giving users a way of owning and being in control of their online identity. We chose valid domain names (enhanced with some simple software and an open public resource schema) as our unique identifiers.
We call this Open NetID.
Then we combined this with a open source personal communications hub that enables people to control the storage and sharing of their information with others. Using a single identifier, their NetID, they can now share their content with others and vica-versa.
We call this a HubSite.
Finally we made it available for download to self-host on virtually any PC.
We call this a Ucentric internet.
That is what we are all about.
We know that many HN readers are Fb Fanboys, but we have just finished successfully testing our new secureNet social communication and sharing framework which starkly exposes Facebook's Auschwitz-like approach to personal privacy and makes Google redundant for (intelligent) personal users.
Results: \100% secure \100% user pwned and controlled \100% IP secure with FULLY ENFORCEABLE copyright (in most civilized countries) over content \100% you-centric \0% middlemen \0% robots, spiders, crawlers and unwanted "guests" \0% monitoring \0% tracking \0% filtering \0% probing \0% assF77ing - EVER!
Codename: Communicado Release: Private Alpha - really soon! Public alpha - in about 2 weeks to sort gi Beta - Before end 2010 Launch - >Beta && <Jan 21, 2011
PS: Diaspora, MyCube, Appleseed, etc, etc, etc = meddling-middlemen = FAIL = you just don't get it.
PS: no more alpha testers needed thanks.