toddcw

Here's the home page: http://www.ectofeed.com/. We're currently in an invitation-only beta, but our video tour should give you a pretty good picture of what it's all about: http://www.ectofeed.com/tour.

The basic idea is that we allow feeds to be filtered according to your interests. Based on our testing up to this point, the app can save considerable time (and annoyance) in allowing you to filter out items you wouldn't even want to glance at. For a bit more on the philosophy and justification behind it all, check here: http://www.ectofeed.com/about.

It's not very apparent from the video, but any filtered feed (at the folder or feed level), can itself be accessed as an RSS feed. As such, you wouldn't be tied to our reader--you could use Google Reader, Bloglines, or whatever else you'd like.

Our intent is to eventually commercialize the service, so we'd also be interested to know if, assuming it worked for you, you'd be willing to pay a small monthly fee for the service. We might also look at an ad-supported model, so feedback on that idea would also be helpful.

Thanks much,

Todd