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I can think of a few reasons why bringing on a partner would help.
Moral support Share the financial burden Possible expertise in marketing or the self-help market Extra pair of hands dealing with customers and marketing tasks
On the down side, as a revenue startup the lighter the load the lower the bar for success needs to be. And to make it worth their while I'd have to give up quite a lot of equity.
Opinions? Alternatives?
The prime example would be an organic food delivery service, where customers pay a monthly fee, and get to choose their weekly products within the budget of their subscription.
Any ideas?