sydneyliu

For consumer products, what are the best questions to ask users who signed up and eventually didn't retain?

For most of them, I'm having troubles getting them on the phone (understandably), what are some short quick questions that are good to ask to learn from users who don't retain?

Magic blew up a little while ago and I feel like the topic has been a bit more quiet. Magic as a service is still going strong and there have been some more texting services that have appeared.

What do you think about this space in general? What do you think will be the biggest challenges in this space? Biggest questions to ask about products in this space?

There seem to be 2 types of user interviews:

(1) where you talk to somebody with the problem in the target demo and learn about the issue and how they deal with it now to figure out what to build next.

(2) talking to your current users and understanding how to make your product better or how to take it from where it is now to a point where users fall in love with it.

Emmett from Twitch has a really great video on conducting user interviews for case 1.(https://clip.mn/video/yt-qAws7eXItMk). My question is around case 2.

Questions I've seen and used:

-How likely is it that you would recommend the PRODUCT to a friend or colleague? (Net promotor score) -What prompted you to try PRODUCT in the first place? -What did not meet your expectations or what was hard to figure out? -Have you shared PRODUCT with anybody or on social media? -What did you use before using PRODUCT?

The answers have been useful, but was wondering if you guys have any other go-to questions for your users that have provided great insight.