I'm founder of SeekTable, this is a BI tool that currently plays best in embedded usage scenario. Existing customers seems very happy, and actually churn rate for integrated installations is zero. However, I'm stuck on how to scale from dozens to hundreds of installations -- and in this regard I need better understanding on how this kind of software is choosen.
Let's assume that you have a web-based business app, possibly SaaS and want to offer embedded reporting/analytics capabilties for your users. How you would find it? For search queries like "embedded analytics software" Google returns useless junk prepared by SEO-spammers. Will you take your attention to the Ads shown in the search results?
