Here is the deal. I work in a GIANT office. And we LOVE your food. We are all on a digital team, and are media planners, and web designers. Super web savvy. We all tried to order online tonight, and there was such an epic amount of fail, we almost decided to die of starvation rather than attempt to navigate your site. AGAIN: We love your food. Your site, not so much. The UI of the menu is super complicated. You can sort by type of food? (soup vs. noodles.) THEN.. The absurd amount of validation to create an account almost made me throw my monitor out the window. I don’t understand why you need Pentagon level security to create an account. I couldn’t remember my super secure password so I had to create a new account. I don’t know. Everything was just so hard and caused me fatigue, both physically and mentally. The amount of exasperation and eye rolling from my team was palpable. SO we ordered. It’s all-good. We will continue to eat with you. But please god rethink your website and experience flow. OH AND ANOTHER THING? How come you can’t order online to be delivered? Ok. Rant over. Noodle on.
