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With the status-quo, people are losing out on a lot of connections they could possibly make with other people who share similar tastes in music; they're also losing out on discovering new music / artists that might interest them, while hiding right under their nose, buried within their existing social feeds.
Just because a song was shared last week, doesn't make it a bad song; it's still a good song, and a curated song at that; someone took the time out to share it, because they liked the song that much; and it doesn't make sense that that piece of curated data should go into a silo and sit dormant and unused; but that's exactly what happens with the incessant / endless torrent of information within social networks.
Music is universal common ground; anyone who listens / loves music would love to listen to music shared within their social circle, or even by specific people within their social circle, in a streamlined manner; there currently exists no way to listen to all socially shared music painlessly; its this huge silo of data just sitting dormant, and unused after just a couple days of being posted to those social networks.
Groovli is a social jukebox that is purely powered by music shared within your social circles, as well as outside them; this enables you to easily connect with and make friends with people sharing similar tastes in music, that you might have otherwise never had the opportunity to interact with. Using its streamlined UI you can easily listen / discover / appreciate & discuss new music & artists, sourced from within / as well as outside your social circles.
http://groovli.com/