Professor of Marketing & Innovation at North Carolina State University, expert in predictive analytics, consumer behavior, adoption of innovations and forecasting.
I'm a new co-founder of a start-up that uses predictive analytics, which is my area of expertise - mainly forecasting and agent-based modeling. I code badly and in all my work I have always partnered with people who code my ideas. I've been reading that if you want to be effective at your start-up, learn to code. Should I learn to code or learn to lead the coders? Your insights appreciated.
