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My fulltime work with them is coming to an end and I'm thinking about what to do next. One idea I had on observing them trying to help customers, is the lack of a focused review website. Their company is listed on several generic review sites but other competitors aren't, making it hard for customers to compare.
My idea is to setup a focused review website for the niche industry.
The problem: according to the client, its been tried before and failed due to conflicts of interests, mainly a competitor would setup a review site and tweak it in their favour.
Now, I would love to do this startup idea but how do I approach this? (I genuinely don't want to make a biased review website). Do I be honest about my past and try to prove the website isn't biased? or do I not mention it and distance myself from the industry? or should I steer clear?