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i now wonder how the story would have turned if they just mentioned it as just another tablet? HP Touchpad would have been another tablet, another choice, like Sony Playstation 3 to Nintendo Wii. Not a single news source would ever say, ok, Nintendo just released console x the Sony console x killer. They know in their right mind that they are just choices.
it's time for the media to put some thought about the message they are sending the wide public.