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We focus on locally sourced, user-generated visual content to show each place as seen through the eyes of its locals. It’s constantly reviewed and rated by our community to keep it relevant and up-to-date.
You’ll find alternative, boutique and eco-friendly accommodation options displayed within the feed and map, allowing you to make bookings based on the area and surroundings, not just the property itself. We source these from various affiliate partner sites, based on quality (e.g. high user rating), authenticity and location.
A lot of lesser-known, off-the-beaten-track locations on earth are also ones facing most socio-economic problems. By enabling the discovery of these destinations, we aim to help spread the travel/tourism concentrations away from main conventional travel hotspots. This will help raise awareness, interest and drive local economies (give jobs etc). We plan to use a portion of the profits derived from each destination to help local communities and relevant issues e.g. cleaning the beaches, etc.
By adding the visual aspect to predominantly text-based information, we help you make better informed decisions and provide a personalised, end-to-end experience when exploring, planning or booking accommodation.
Rough demo at https://lucal.co/explore/Rio-De-Janeiro--Brazil (not yet optimised for mobile, please view on your laptop/desktop)