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This is going to be an interesting battle moving into the era of GDPR, CCPA, CASL, and other regional CANSPAM acts. We've seen apps like Clubhouse basically disappear because everyone toggled off their notifications after being sent 10+ per day.
We see pop-ups making a come back now with web push and in-app. It's obvious email is out of control. Most companies still don't understand how to use SMS. Send times are so far off that we are receiving messages hours after our appointments and engagements about the event starting.
I hope that we can begin to educate and encourage appropriate notification usage by enabling observability, centralization, and recipient history|engagement to give end-users the best possible experience alongside your app. I think this post along with their tech is on the right path.
Notifications don't have to suck. https://www.courier.com/blog/the-developers-guide-user-requirements
I wrote this in hopes to help inspire new founders that posting on Product Hunt is just like any other marketing campaign. Targeting, messaging, channel, and timing should all be taken into consideration, and you can't play scorched earth for upvotes.
To avoid ruining our email list with email after email and likely unsubscribes, we focused on our social media, chat apps like Slack and Discord, and mainly LinkedIn 1st degree connections by inviting them to an event on their platform. This is the least intrusive way to see if someone is interested in what you are doing, and their notification architecture is fabulous for keeping the attendees informed.
We went about this as respectfully and delightfully as possible. We try to practice conscious notifications at Courier.
Let me know what you think, MZ https://www.courier.com/blog/the-notifications-strategy-that-put-us-in-the-product-hunt-newsletter