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My colleague recently posted this article on HN http://news.ycombinator.com/item?id=1906251 regarding how banks could better use the internet to better serve their customers.
We were both really pleased with the level of response and Steve was well armed when going to his meeting. They agreed that almost everything that was said would be hugely beneficial to customers and our bank. Excitingly they are now looking into seeing what could be rolled out and are putting a plan together. Thanks for all your feedback - it was massively appreciated.
Steve and I have now been tasked to try and improve the customers experience when they actually go the branch (the physical bank). So I am hoping we may get the same level of response from the HN community again. Is there anything you would like to see in a branch that is currently not there, or does your branch do something particularly useful that others could copy?
An example would be rather than give a customer a printed receipt of the transaction that they did in the branch they could instead get an email or a text message.
I realise this question may have already been asked, but we are launching a new product which will be the first product we are attempting to monetise. Ideally we want customers paying for the service on a monthly basis. Our first question was simply 'how much should we charge per month' which now feels rather naive without making other considerations. We have therefore started discussing pricing strategy.
I am particularly interested in how other HN'ers have tackled the launch of their product in respect of pricing. Has it been a gut feel type of thing, or have you invested a significant amount of time in creating a pricing strategy and, for example, related the price of the service to the cost of the infrastructure and the expected number of customers? Thanks in advance for your thoughts, suggestions or otherwise.