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2/ Pinterest to build a new content ranking system built on user email data gathering.
3/ Microsoft launched a free AI training with professional certificate.
4/ New Edits to your Google Local Service Ads will update your google business profiles in about 24 hours.
5/ Omnicom acquires Germany's creative agency Grabarz & Partner
6/ Tiktok’s BookTok success has led to their parent company “Bytedance” becoming a publisher.
7/ Twitter launched legal action against Meta for launching threads app.
6/ Gen-Z gives up on Tiktok as a search engine, report shows a drop in users utilising the seatch feature.
7/ Meta launched 22 System cards explaining how their AI algorithms work. And what factors play into ranking your content.
8/ ChatGPT is seeing a 10% dip in the usage since the launch.
9/ Youtube is experimenting a TikTok clone feature. On Tiktok, certain comments have “ keyword” that leads to a new topic or search. This will be available soon on Youtube too.
### Jaskaran’s Daily Insight:
Relevancy is decreasing liking factor. As Meta & TikTok both revealed their algorithms in the past few weeks. They have become like Pinterest in many ways.
Pinterest’s engagement is measured more in saves & link clicks. Because relevancy makes it common for people to see more of it. But doesn’t make a single post stand out or increases the dopamine to like it.
These relevant algorithms are putting you alongside 100 other relevant pieces of content. Chasing regular engagement no longer makes sense, you have to chase more relevancy. And calculate type of engagement that makes sense for you.
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Credits: The Social Juice Newsletter
* New AI powered shopping tools announced for Microsoft Bing & Edge . * Microsoft Open AI to allow enterprises feed AI sensitive data. * Microsoft introduces new Ad network policies.
#AI:
* Jennifer Lopez’s new AI Ad for Virgin Voyages Campaign. * OpenAI is getting sued for using Internet data to train GPT. * Browsing & Surfing feature is live on ChatGPT mobile. * Dropbox launches $50M AI-focused venture fund & new AI features.
#Pinterest & Snap:
* Pinterest is looking to better their Platform with targeting through user email address. * Snapchat reaches 4 million subscribers in 1 year of Snap+.
#Marketing:
* WPP partners with Contentful, A growing CRM & Data platform. * Shopify launches “Creator Collabs” to allow businesses to partner directly with Creators. * Flipboard launches Publisher “Interest Collectives”. * Twilio and FrameAI partner to drive Customer engagement. * Brand are teaching influencers about getting rich without virality.
Credits: The Social Juice Newsletter by Jaskaran Saini
Unverified accounts can read only 600 posts a day & Verified ones 6,000. And new unverified ones with 300 posts limit.
2/ Google Universal Analytics says goodbye to all the marketers.
+ new update: New GA4 users will not have access to some attribution models.
3/ Attest & Modernretail’s research shows since the TikTok US ban issues. Instead of consumption decrease, 32% increase was seen.
4/ WPP partners with Contentful, A growing Marketing CRM & Data platform.
5/ Pinterest is going deep with targeting, As the platform is building a patent to find audience interest through email data of user.
6/ Google Introduces Search Page Checkout option for businesses. No need to visit the website!
7/ New Reddit API Policies are also live now!
8/ Budlight reintroduces the BudKnight. And disapproves allegations of firing top Marketing Executives.
9/ New Endorsement FTC policies for Influencers need to have more clear paid partnership policies for Influencer content.
+ it is manadtory for Non-EU Bloggers & Influencers with US viewers.
10 / Link from your website or blog to Twitter, now requires sign-In first. No chances of users viewing the content simply.
11/ Huge Fitness Influencer Joe Aesthetics Dead at age of 30. (Not marketing, but RIP)
12/ Adobe & Walmart are the highest paying brands amoong Influencer marketing brands.
*I hope you liked the breakdown curated from The Social Juice Newsletter. I will see you on Monday with new updates.*
At times when we feel depressed or unfulfilled in our lives, certain life moments can cause us to show our anger in different ways.
I could go on about defining anger and the Netflix show, but what I want to talk about is the genius emotional marketing from Burger King.
Brand integrations in movies and TV shows offer opportunities to connect brand values to different stories.
In Netflix's "Beef," both of the main characters are seen eating Burger King's chicken sandwich.
In both scenes, they are at their lowest point in life. In another scene, a side character named Paul talks about how Danny, the main character, feels fulfilled and loves eating that sandwich from a Burger King franchisee that takes an hour and a half to visit from his house.
Both eating scenes connected Burger King to emotions that regular people go through in everyday life, and their favorite burger and place to eat is an escape.
It allows them to feel fulfilled with eating and get a break from their fast lifestyle. This makes people connected to the Netflix show try that sandwich when they feel low.
Brand integrations in movies are normal, but only a few have mastered it because it costs.
Nike is running its own animation studio with sneaker integrations in every movie they release. Apple Originals also feature their products based on the role of characters in the movies.
It's a long-term strategy to shape their brand image and remind consumers of their purpose.