I have wondered for a long time, but the article at the top of HN as i write, "Adblocking people and non-adblocking people experience a different web" reminded me.
Am I wrong that all a publisher needs to do to defeat ad blockers is to serve ads from their own domain? Or at least make it appear as such? Surely the money at stake would make that an easy problem to solve.
But obviously I must be wrong. Why?