jackkinsella

TLDR: How about you approach selling a website in 2022? Not just where to list it, but also what strategies would you use to find buyers who would get the most value from a property? In detail:

I've want to sell a site called Oxbridge Notes https://www.oxbridgenotes.co.uk/ that sells study materials for law students. It's been around about 13 years and gets about 350,000 organic/direct users per year.

The current monetisation model is selling what are essentially e-books about law exams. Due to having a copious amount of public-facing content, there are also quite a few non-students looking up the law via the website, but I never found a way to monetise this segment.

So, from my perhaps simplistic point of view, I think the ideal buyer is either: - a larger player in the third-level study materials/college notes space - an entity in the legal space (e.g. a law firm) that would be able to use the traffic to draw attention to itself or get link juice (search advertising is super expensive in this space)

Aside from listing on websites like Flippa, are there things I can realistically do to proactively search for a fitting buyer? (E.g. I don't think cold-emailing the "info@POTENTIAL-BUYER.com" address would be effective -- but happy to be convinced otherwise.)

Thanks in advance.