incub8or

We've made a no budget indie movie with:

No studio No distributor No movie stars

Our goal is:

to gross $1m and fund the next movie

It's sounds quite impossible. But we've come up with a strategy:

Everyone who registers to download the movie will get to display a picture, logo or text of their choosing on a billboard in New York's Times Square.

Prices start from only $10 upwards. So for as little as $10 you can get any message / image / logo (as long as it's not obscene and you own the rights) up on a Times Square billboard.

What do folks think about this and could this be used as a cheap form of marketing for startups?