hkyeti

Any behaviours, tools or other that helped you? Trying to make some positive changes in the new year

So I've been assigned into a user acquisition role within the mobile game studio I work for.

Can anyone experienced in this role suggest the best steps / resources to start learning?

(my past role has been in game design, so UA is something brand new for me)

So my wife and I have built our ecommerce website and now we're ready to start marketing, but we know currently nothing about ads, and thought it would be best to have someone experienced help do it at the start.

For those in that position before, how did you find someone to help, at startup friendly rates?