Hi,
We incorporated our startup using a fairly generic (/boring) name, mostly due to my lack of creativity. After a year in operation, we found a catchy alternative. From what I understand, we can either change the name, or file for a DBA. Any advice as to which course to pick?
Filing for a DBA seems to be easier/cheaper, and we also signed a few NDAs under our previous name. But we also don't want to be stuck with the bad name forever..
Thanks!