Ask HN: What to do for B2B startup traction?
The B2B space is dominated by large funded startups with now millions in revenue and also those who got to raise the VC rounds. Either most B2B business don't see it as a problem or want a E2E solution with functionality like Shopify.
We do see one interest or so every month from B2B customers. So far we have built the MVP and met with 3 customers. However, they are expecting a mature product which we certainly don't have. A lot of people are expecting UI whereas we offer only APIs. Building full-fledged UI is significant work for us with only one-person coding. I focus on business part trying to scout prospects.
We are boostrapped but now expenses (and US healthcare) is hurting us.
I have promised myself another few months to make this work. Any advise how we should approach market penetration and validate demand? We are running ads but people are not signing up. Marketing and Ads are new things for us.