galogon

Apple does not make laptops with unique designs anymore. They recently redesigned the MacBook Air and Pro's and they went with a utilitarian and conservative look. They did not push any boundaries.

They don't make the most bleeding edge phones anymore (Samsung is pushing the envelope with foldables).

They don't make the best looking wireless earbuds.

They don't make the best looking smartwatches.

They don't make the best looking tablets.

On the software front, Google has caught up on Android's UI and has the same polish as iOS. Apple is no longer the software design leader.

The only area that Apple is truly ahead is in chip design. Does that mean Apple is now a chip company first and design second? Also, does that mean Apple no longer attracts the very best designers and instead attracts the best chip designers?