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If I want to use 'myexcellence.com' or 'excellenceapp.com' for example, and there exists 'excellence.com' from The Excellence Corporation, would that be a bad idea?
YANAL (or not), but what do you think? Especially those who may have encountered this situation before.
It's a very generic word. There's always the question of market sector, but this isn't a clear case of auto repair vs. maid service, for example.
Instead it falls more into the realm of companies that offer business and marketing services to other companies, and deal with customers. Like most B2B services.