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Ask HN: How do you market your new B2B SaaS platform?
I remember the old days of Enterprise software sales. You had face to face meetings. A sales rep in major cities and countries. Lots of flying around. Filling out RFCs and opaque pricing.
How do the brand new enterprise SaaS platforms market themselves these days? How does a Snowflake or a Figma or a Miro or a Atlassian market itself to the right people and teams?