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Ask HN: Should we or should we not hire a developer evangelist for our product?
We’ve been running Snipcart, our developer-first e-commerce startup, for three years now. Growth is organic, fueled by content & a bit of SEO. Inspired by the B2D success tales of Twilio/Stripe, we’re also strongly considering hiring a developer evangelist.
At what stage should a SaaS consider hiring a dev evangelist? Do you think it’s really a key to B2D success?