Ask HN: What would you do with a profitable software company?
The products are already quite competitive in their niches, and I have a ton of ideas about improving and making them best in class. Also, not a whole lotta marketing is happening.
There is a few hundred $K in the bank as a cushion (I'm paranoid and low risk -- don't want to lose my house, or ever work for anyone else!)
What should I do? Get VC money so I can grow faster? Borrow from a bank? Risk the cushion and hire? Get a marketing agency involved so I don't have a long term commitment with a marketing employee??
Right now I'm doing it all, and it's working, but slow -- only so many hours in the day.
EDIT: Thanks for the feedback so far. I guess I want to grow the company to 10-20 employees and create a great place to work with a good work-life balance. To me that also means growing the company to $2-3 million/year. Also, I want to create some awesome software that customers will love.
Guess I'm not quite sure how to get to the "next level".