aichcon

Do you think OpenID is a good choice for user management if you were launching a new site today? Or is it still too confusing a concept for an average audience?

I'm not sure - as a user registering on a new site, I think I would prefer it so I could have one less username / password to worry about. On the other hand, I fear that users' current mental model of registering for a site may scare them from using something like OpenID.

Does anyone have any useful reading about the fundamentals of generating revenue? My understanding is limited to choosing subscriptions vs. advertising, or a combination of the two.

How do you make money off of advertising? What are the advantages and disadvantages to both? Is there one that is better than the other depending on what stage your company is in? Is it as simple as asking potential users what they would pay for it?

Thanks very much.