NavyDish

Noticing that a lot of B2B apps (Superhuman) do referrals today, in addition to B2C (Airbnb) -- wondering if all companies building referrals into their app spend engineering resources on it? Or are there any common wisdom SDKs which make it as easy as integrating GA/Segment on your website.

If you've built this before, would love to know the challenges and iterations of doing this.

I am looking to incorporate a company on a slightly different model for early employees. Keeping 1% each for the first 10/key employees with a standard vesting of 4 years (1 year cliff) to give them more ownership into the mission of the company. In addition to that, there will also be a standard ESOP pool as well.

I am trying to find an easy solution to employee ownership that I would have liked as an employee. While a startup can fight only limited battles and much less, innovate on those -- I am looking to understand what HN thinks of ESOP policies in general.

What are the best ESOP policies that you have comes across at startups? How would you structure it if you were the founder where you work today?

I am looking to validate an idea with the thesis that every human knowledge worker in the future is an analyst. Specifically looking at functions like Sales, Marketing, Talent etc. and their interactions with tools that do the trick for their functions eg. Hubspot, Intercom, Salesforce, Lever.

Core Idea: Trying to imagine if these functions would want to use an IDE/SQL workbench like option available inside these apps. Essentially exposing the underlying data stored for my organization. Theory is two fold:

1. Admin dashboards are never adequate 2. Customized dashboards are cumbersome to set up (Eg. Hubspot) 3. Data crunching from SaaS apps is essential for reporting and measuring impact

Something like what Stripe Sigma (https://stripe.com/en-in/sigma) did but for all major SaaS apps. Would you want to use something like that?