LamboJ

Hi, I've been working on a startup for about the two years and after multiple pivots and changes in strategies we think we've come up with a viable product in the education space. We've had a pilot already in a few classrooms and teachers (as well as students) loved the idea, and the principal was eager to purchase the product for her school. Now we're looking to expand as quickly as possible and trying to determine the best incentive structure for the salespeople. (They'll be working part-time on their own and receiving no base salary.) I believe it should be solely based on commission (e.g. they get 20% of the revenue they bring in), whereas my partner believes we should be giving out equity as well (10% - 20%) to make sure they're motivated, since the first few sales are so crucial to the company. We have no external funding, so without revenue coming in we can't really keep going. Does anyone have any suggestions, or links to relevant resources, on how we should structure this? I don't mind playing around with the percent commission since we can adjust later, but my concern is that once equity is given out there's no way to undo that. Thanks in advance for any help.