Guest9812398

As expected, as of today more websites are displaying complex options for accepting or declining cookies, analytics, and personalized advertising. Wouldn't it make more sense if this was asked once by the web browser, and not separately on every website?

When you install a web browser it would ask...

1. Do you want to allow websites to use third party cookies for analytics? This may share information about your browsing activities with third parties, but help websites better understand how their users are engaging with their service. Yes, I would like to use cookies for this reason. No, I would not like to use cookies for this reason.

2. Do you want to allow websites to display personalized advertising to you? This will help to display more relevant advertising by sharing information about the websites you visit online. Yes, I would like the advertising I see to be personalized. No, I would like the advertising I see to not be personalized.

And, that's it. The regulation could focus on the wording that should be displayed, ensuring it's clear, unbiased, and fair. The browser could also allow you to toggle those options individually for websites if you decide not to use the defaults you specified.

Wouldn't this make sense? We wouldn't need to see a popup on every website, and configure these options a hundred times a day as we're browsing the internet. If I just want to quickly search for a recipe on Google, I don't want to spend 30 seconds going through the cookie settings on the website before I can spend 30 seconds reading the recipe. It's also annoying when every website is setup differently, so it's hard to navigate these settings and avoid the tactics they're using to opt me in.