Previously @Crowdfire & @JustMigrate
It can have different results for business products and consumer products. I find .99 little messy and feel somebody who is ready to buy is not looking for 1cent discount.
However I can be wrong in many ways, does anybody have conversion metrics taken recently? - What are the pros and cons? - How is it different for consumer and business pricing? - Who are the target audiences who will be affected by this change?
Apple design still have gradient, layers of transparency and text shadow to show depth. How is it flat? Well it is less skeuomorphism but I don't think that means flat.
I agree Microsoft's metro is flat, no shadow, no gradient and feels everything is on same plane.
Imagine in future your phone becoming a brick when google services goes down.