BED-OSU pulled up 3 choices, a Beech400A, Challenger300, and a G650. The Challenger and G650 couldn't use OSU, but that wasn't called out quite explicitly enough (IMO), and each chose a different alternate airport, neither of which chose CMH, which is overwhelmingly the logical alternative (IMO).
Similarly, booking that same trip from LWM only offered the two larger aircraft, with a departure alternate of ORH (rather than the closer and more sensible BED).
Our other common trip is to 60J, and the site chose ILM as the alternate (rather than CRE or MYR).
Realistically, you may need to start with street addresses to better inform the alternate airports. It's often the case that a charter customer won't know the possible airports, and blindly choosing an alternate without knowing where the customer wants to be is playing that game one hand tied behind your back.
Searching 8pax OSU-LAS in the middle of summer, I was offered a Hawker 800 departing OSU non-stop to LAS. To say that's a snug departure is an understatement; I doubt that would be a balanced field departure and under Part 135, that's going to be a no-go I'm pretty sure.
I also wasn't getting offered turboprops for some of the short searches I did. Makes little sense to fly a jet on a <30 minute hop generally, but that was all I got in New England for the searches I did.
You're trying to disrupt a market that's pretty difficult technically to make fully online. I suspect you're going to get a lot of bookings that end up not flyable as offered (and still have some work to do on the alternate proposals). Similar to dbenj's feedback, I also think your pricing is well above market, especially with jet fuel as cheap as it is now. That'll be easy for you to fix though.
I definitely wish you guys the best of luck, and happy to give any additional feedback if you want it.
As far as the prices, we're working on adding more aircraft everyday (lower repositioning costs, greater aircraft choices, etc). I'd love to ping you for some further discussion, especially around alternates.
If I'm considering a B200 or C501 purchase, I may be more inclined to charter or dry lease one a few trips first, but in that case, the model matters more than the price.
Maybe a corner case and surely I can find that on my own via aviation contacts, but maybe not all buyers can as easily?
Note: I am genuinely curious.
Proof/My business partner and I - http://imgur.com/NNT96Ap
I can make the cost of a flight in a couple days
This will be my motivational quote for the rest of the year.
That would be nice to be able to NOT filter by number of passengers, since I have no idea how much a jet cost and I want to see multiple planes and compare prices per capacity (I 'm with getting 5 people or 20 and go with either if cheaper or nicer plane).