A Fake Amazon Reviewer Confesses (opens in new tab)

(blogs.wsj.com)

28 pointsboggles16y ago17 comments

17 comments

17 comments · 8 top-level

anigbrowl16y ago· 3 in thread

So the Atlanta lawyer did what many of us would – he surfed to Amazon.com and began trolling user reviews for high-end espresso makers.

This brought a completely different scenario to mind from that which the writer intended :)

Tichy16y ago

Might be an interesting strategy - write bad reviews of the products you are interest in, and see where the rejection of your trolling is the fiercest. Might be the most passionate users there :-)

philwelch16y ago

That explains the reviews on, for instance, any book authored by Ayn Rand.

mercurio16y ago

He probably meant to write 'trawling'.

Flemlord16y ago· 2 in thread

I can never bring myself to trust Amazon reviews. I'm a big Consumer Search fan, tho.

http://www.consumersearch.com/

dagw16y ago

I'll only use amazon reviews for books, but for that I found them to be great. I don't think I've ever bought a book the turned out to be very different from how I expected it to be based on the amazon book reviews. The thing I've found is to read the 1-3 star reviews. For some reason they tend to go into more detail about the book than the 5 star reviews.

billswift16y ago

I read 1-star reviews for entertainment, but don't trust them, they are often hilariously inaccurate.

edw51916y ago· 2 in thread

I gave up on Amazon reviews years ago when I noticed that almost everything had 10 5-star reviews the first couple of days. Mom, dad, brothers, sisters, aunt, uncle, secretary, mailman, bartender, yea - that oughta do it.

ricree16y ago

I do like that they make it easy to get to the best negative reviews. In general, I find that they tend to be the most useful by far.

thetrumanshow16y ago

Even a negative review can be spun to make the product seem more positive. Ex: "Two stars. Works great and beats the other XYZ brand by a mile, but it doesn't have [random obscure feature that no one else would ever care about], so I'll stick with the XYZ brand." (see what I did there?)

The other problem is that negative reviews are an open mic for people to complain about whatever, and they tend toward the extreme. Ex "One star: Mine broke, and only a few months out of warranty. Piece of junk."

How many people (what %) ever leave comments when the product is just mediocre?

DanHulton16y ago· 1 in thread

I was expecting a big, tearful "OMG I did it and I am sad, forgive me" or something, but actually, there was nobody confessing to anything. It was a story about how a fake reviewer was found out, no more.

Misleading title.

whughes16y ago

The reviewer's techniques aren't even particularly interesting. It's no surprise that she (presumably) was caught out, since anyone could have verified that bias with a quick glance. I'm more interested in learning about people who do this for profit, how many of them there really are, and how they manage to stay hidden.

dhbradshaw16y ago· 1 in thread

Check out the 1110 reviews of Tuscan Whole Milk, 1 gallon, 128 fl oz: http://www.amazon.com/Tuscan-Whole-Milk-Gallon-128/product-r...

noodle16y ago

or the classic three wolf moon tshirt

http://www.amazon.com/Mountain-Three-Short-Sleeve-Black/dp/B...

marze16y ago

Remember, only the dumb ones get caught. Fake reviews put up by clever PR firms would not be discovered so easily.

This also shows that Amazon doesn't even do the most basic of automated checks for fakes.

hristov16y ago

The only thing surprising here is that she was so easy to discover. Does Amazon require people to use real names? Do they actually check IDs?

lawrence16y ago

A fake user review on the Internet? Say it ain't so. Surprised this made the WSJ.

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