3. From what I've seen customer acquisition is the key challenge of any startup. If you can acquire customers for less than their life time value then you are set!
Without a process to acquire customers your business is much less valuable.
Someone would likely pay more for transcoder.io if it had a scalable way to acquire customers but no tech, vs what you have which is tech but no customer acquistion.
5, 6. I did read that blog post before posting the questions.
From the end user perspective they just want their videos transcoded, it seems like all 3 of these services do that. I was hoping you could summarize the tl;dr of why someone would use your service to get their videos transcoded vs someone else's.