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If You're Paying for It, It's Not Earned Media | Better HN
If You're Paying for It, It's Not Earned Media
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(adage.com)
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thomasknoll
12y ago
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thomasknoll
OP
12y ago
Favorite line: "getting enough honest, heartfelt, sincere and organically earned impressions that offer the necessary audience reach is a pipe dream for most brands"
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