I don't understand where the machine learning part comes in. Is it just figuring out which reporters report about different topics?
To go into slightly more detail, we've train classifiers for each reporter in the system using the articles they've written. Comparing your story against the articles reporters have written in the past few months gives us a very accurate picture of who might write about you and therefore who you should be spending time trying to contact.
I'd love to find a service that shows me who reads or follows what. Also, a service that shows where the viral/press attention happened first and the press hits it received after. I was trying to do my own study last week on this in regards to the forgetify app. What started their press ball rolling? Was it here on Hacker News or Reddit? I wasn't able to scroll through the 1,000s and 1,000s of tweet to find it's first hit.
Very interesting product, I will definitely be giving it a try.
So do I get access to a PR advisor if I subscribe to the Premium plan, 3rd plan from the left, or if I subscribe to any of the non-free "Premium" plans (any of the main 3 boxes)?
Free plans get online support, but not a 1-1 call with an advisor.
We're trying to help startups think about PR as not being transactional in nature, but more of an ongoing process. We don't want you to necessarily bunch up your pitches, but to build relationships with reporters.
To that end, the paid service comes with an editorial calendar to help find press opportunities you may be perfect for, but are not aware of. For instance, if Forbes or Inc. has a special section on startups in July, we'll let you know now because they are planning the articles in a few weeks. We hope to show ongoing value to that you stay with us month to month.
