I don't buy the application of "mistake" that companies like to use. No, changing your pricing model and (by many accounts) simply not telling your customers, or not ensuring -- however difficult -- that all of your customers were told, is not a mistake. It's professional negligence, or whatever you call that when a company does it.

As many have pointed out, it's not acceptable to just continue running with a broken business model. That benefits no one. But changing your model and either not making absolutely sure to tell your customers or neglecting the attempt is just plain dishonest.

so when companies knowingly hide credit card charges, and doesn't notify users of term changes that may affect customers especially when it comes to hidden charges.. I don't expect anything, other than to bring to public what kind of company this is. Is it really a mistake to charge people's credit cards without notification ?

As far as I can tell they only offered to refund the $99 subscription fee, and not the excess delivery charges that the subscribers have been being charged for <$35 deliveries without their consent.

They should make good their customers entire financial loss.

They admitted (claimed?) they had a bug and apologized for the bug. They didn't acknowledge the real mistake: converting people from free to paid without their explicit approval (not just emailing them altered terms). That needed to be opt-in, not opt-out.

It appears as though they haven't even rectified that. It's still opt out. They're going to email 71 customers asking if they want a refund. What if they don't respond? No refund, right? What about the people who got the first email but didn't cancel, they still get charged, right?

I would find it difficult to trust any company with my credit card info if I knew the only thing standing between me and new charges for things I don't want was reading every email they send me.