That's exactly my observation as well. Classic hardware-producing companies have an immense respect on the step of entering mass-production, as whatever issue that slipped through will be multiplied and physically spread across the world.

So they come from the mindset that the dominant mindset is to minimize the SURFACE-area of potential risk. This makes it really hard for them to compete in software-space, because in software the dominant mindset is to just estimate risk.

Neither is wrong, but applied vice-versa is.

- If you treat software like hardware, you end up cutting out everything that could make your product fit more than your decided main use-case.

- If you treat hardware like software, you're placing a bet on behalf of your customer that the product "will be fine", and a (very expensive) bet that this product won't create an aftermath which may destroy your entire company.

Companies which can't manage the distinction here end up putting hardware in the hands of customers they should have built differently and then spend all their resources on software updates just to somehow keep the core function working.